The festival became an annual festivity on Main Street after fire claimed Cunha’s Country Grocery earlier in the decade. The first Rock the Block was meant as a fundraiser for employees who lost their livelihood in the blaze.
It had been an evening affair until last year, when organizers moved it to Saturday afternoon. A sunny day greeted visitors, and more than 2,000 people attended the event, which was hailed as a success by area merchants.
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In November, chamber officials issued a call for help putting on the festival. That help has been slow to materialize for an event that was originally scheduled for spring.
“An event of Rock the Block’s size requires sponsorships to help offset the production costs, as well as volunteer participation to help organize and execute the event,” the chamber explained in a press release.
The release went on to say chamber officials hope to restart Rock the Block in 2011.
-- from staff reports
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